Youth fight back against Abercrombie & Fitch
The newest Youthquake
For those of you who are under the illusion that the youth of today don’t care are lazy and have no influence, you need to think again.
Recently The CEO of Abercrombie and Fitch ,Robin Lewis, made some unfortunate comments in Business Insider. The article inferred that A&F markets to “cool kids,” while excluding those who are unattractive or overweight.
And the youth are fighting back with there very own campaign which has already gone viral. The online campaign is attempting to “rebrand” Abercrombie & Fitch by donating its clothes to the homeless.
Greg Karber launched the campaign, which uses the hashtag #FitchTheHomeless, in a video posted to YouTube on Monday.
The moral of this story – the youth will fight back.
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Traditionally, bullying has been a face-to-face ordeal, often involving a kid or teen being emotionally or physically cruel to another. But now, thanks to advances in technology, bullies can attack their victims in cyberspace, through things like emails, texts and posts on social media sites.




