I believe in asking smarter questions that provide innovative, simple solutions to complex problems.
I believe in exploring possibilities that challenge social norms, biases and attitudes.
I champion the courageous mavericks, rebels, creators and deep thinkers who have the guts to do and say something different.
My first job ever was at Disney World in Florida and my last was as a police officer in London. That sums me up really; Buzz Lightyear and Agent Prentice all rolled into one.
I’ve done lots and I mean lots, managed bars, hotels, restaurants, pounded the streets of London, arrested people and appeared in the Old Bailey. More recently I’ve written books, had TV series, spoken at a lot of corporate shindigs and a few conferences, consulted with some fortune 500,shared the stage with some big media types, written for most leading newspapers and even had a stint on Loose Women, which I can testify is terrifying!
I was known as the UK’s leading teen coach, the youth expert and a Teenologist.
But that’s past and I don’t want to talk about that here!
I am now turning my talents and superpowers in a slightly different direction. I’m using my investigative abilities and in-depth knowledge of youth to help others interpret, change and predict youth behaviour.
With a particular interest in:
- Changing the cognitive bias we hold about young people and they hold about themselves. I am developing a framework for this based upon my 26 years experience.
- How youth culture helps us engage and mobilize young people. I am trained in Cinema Therapy and am passionate about the impact that story, books and films have on young people.
- The changing landscape of creativity and how it empowers young people to forge dynamic futures for themselves. To this end I am supporting my 21-year-old daughter in building herself a business as the creative director of Bookish Photography and establish herself as an influencer.
I have big plans.
I want my framework to be the final deciding decision-making process for all youth interventions. Simple; its scope and potential for impact are exponential.
I also believe that as a society we should be using films and TV more in our work and intend to work with large entertainment corporations to produce supporting material for all hard hitting, relevant and controversial programming.
I am passionate about young creators and know we need to value our young content creators more and will work tirelessly to help creative young people reach their potential, as well as helping change the way we view creative pursuits.