What do you do?
We are at a networking event; you come up to me smiling and ask me what I do. I immediately make an excuse and spend the rest of the time in the toilets. This is how much I loathe this question.
I’m a polymath for sure, I love doing lots of things and my knowledge and learning is wide and far-reaching. Essentially I help others, interpret, change and predict youth behaviour.
How do you do it?
- At heart I’m an Investigative Behaviourist (Truth seeker). I am the person always asking why. My early days in the police and Walt Disney World made me obsessed with human behaviour and I learnt to quickly analyse situations and predict the most probable outcome. I still do this all the time (even in the queue at the supermarket) but most of my work is aimed at young people/Generation Z. My desire to get to the truth and predict possible future outcomes led me to develop a framework for behavioural change, which I have successfully used for over 20 years.
- Some call me a futurist because I tend to predict trends before they happen. I’m always asking what’s next and get overwhelmed with the creative possibilities I see before us. I love social media as a creative outlet and have supported my own daughter to create a career for herself as an Instagram Influencer and we started a business training publishers and authors for the next wave in publishing, all before she is 21.
- I’m also a mind changer (note: I did not say mind reader but I’m pretty good at that too). I’m obsessed with social norms and the cognitive biases we all hold. I have a fresh and new perspective on most things and you will often find me out there by myself, spouting an unpopular opinion. I don’t do this to be rebellious (although I am) I do it to make people think differently.
- I’m also a huge TV and film addict, which on the surface doesn’t seem important until I tell you that I am trained in Cinema Therapy. I believe in the power of visual story telling as a catalyst to change hearts and minds and I often use the archetypal patterns in film-making in my work.
So now you can see why I’m hiding in the toilets. I don’t fit into a box, I can’t succinctly answer your question of what I do and furthermore what am I doing at this networking event anyway?
Where and When
I am based in the UK but have and do work worldwide. Location is not an issue and a lot of my work is done over Skype.
I prefer to be involved at the beginning of projects as my framework makes sure you are asking the right questions in the first place, however I am a great problem solver and don’t panic in a crisis.