Engaging Youth – It’s All About Location, Location, Location:

Students Check In To Cool Locales Online

Checking in on social media sites is just catching on with adults, but it’s becoming common for young users. Four in 10 students (40%) have ever checked in via social media, with high school students slightly (45%) more likely than their college elders to have done so, according to Ypulse, the leading authority on youth culture and marketing.

“It is a minority of young social media users who have done so, but the numbers are significant, particularly in comparison to the mere 4% of all adults who have checked in via social sites, according to Pew Research,” said Ypulse editor-in-chief Melanie Shreffler.

Among the students who have ever checked in online, they’ve done so at:

– Events other than concerts (67%);
– Movies (64%);
– Restaurants other than fast food places (63%);
– Concerts (62%);
– Retailers (52%);
– Friends? or families? homes (47%);
– Their own home (45%);
– Fast food restaurants (45%); and
– Online while watching TV, ie checking in to a show (32%).

What Millennials post online is their social currency, said Ypulse’s Shreffler,A check in at the sold-out concert, hot night spot, or cool store ups their social street cred and shows others they part of the latest trend. Checking in is yet another way to share what they’re into. Millennials don’t worry about privacy in the process they’re comfortable sharing their whereabouts and don’t mind marketers using that information to better understand them.

It takes more than a presence on social media for brands and retailers to take advantage of Millennials’ desire to broadcast their lives. Offering exclusive content or a discount, a free MP3 download for checking in at a concert or a free soda with purchase at a restaurant  rewards users for checking in and sharing the brand with friends and encourages them to continue that behavior.

Methodology: The results of the Ypulse Report: Food & Beverages 2011 are drawn from 1,326 interviews conducted among members of the SurveyU panel between July 14 and July 25, 2011.

Respondents for this survey were selected from among those who have registered to participate in surveys for SurveyU, a Ypulse-owned online research panel. Quotas were established based on gender, state, class year, and race. The data have been weighted using National Center for Education Statistics (NCES) data to reflect the demographic composition of U.S. high school and college students.

Because the sample is based on those who initially self-selected for participation in the panel rather than a probability sample, no estimates of sampling error can be calculated. All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sample error, coverage error, and measurement error.


Youth Pulse Inc is the leading authority on teens, collegians and young adults for marketing, brand, and media professionals, providing news, commentary, events, research and strategy. Our integrated youth insights platform is comprised of our web site (www.ypulse.com), our daily newsletter (subscribe.ypulse.com), our annual conference (mashup.ypulse.com) and a proprietary online marketing research community (www.surveyu.com) of more than 80,000 13 to 30 year olds. Ypulse leverages these capabilities to offer insights, resources, and community to those who work with and market to youth  and who wish to communicate with them in an authentic and effective manner.

’90s Nostalgia: Millennials Long For Simpler Time

Marketing to the Millennials

They might seem too young for it but leading edge Millennials in their 20s are already getting nostalgic for the ?good old days.

I?s hard to imagine Millennials lives as difficult. In fact, they usually think of their younger counterparts as over-privileged and having an unearned sense of entitlement. But Millennials have spent their lives striving to be the best and trying to live up to what their parents have always said: that they can do anything. But adjusting to reality is proving difficult.

Millennials are coming of age in one of the worst economic slumps we have seen, and it?s making them nervous. Instead of getting rewarded for their hard work, they find themselves unemployed or underemployed. Those who are lucky enough to have jobs spend every day trying to keep them; they?re the last hired in their companies, and first on the chopping block. With all this anxiety hanging over them, Millennials are afraid to make the next move for fear it will be the wrong one.

They miss the time when everything was easy, when they felt safe and secure. In particular, they pine for their adolescent years, and want to be emotionally transported back to that time.

Nickelodeon is doing just that for Millennials. They?ve introduced a midnight programming block called “The 90s Are All That!” airing programs that were in their heyday a decade ago. Viewers are loving it; they can go to sleep after watching their favorite shows, feeling as carefree as they did when the episodes originally aired.

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8 Important Education Trends in Generation Z

How to engage Generation Z in the classroom

Generation Z, also known as the Internet Generation and Digital Natives, represent the first one to grow up in a world where Internet access has always been available and plentiful. These hyper-connected and tech-savvy youngsters are changing how educators formulate lessons and interact with students. Many predict they could forever change how kids are taught at all levels by making technology an integral part of all classroom study. Whether you’re a teacher-in-training at a college or university, a parent seeking to better understand your child’s educational needs or just have an interest in the history of the generation soon filling American workplaces, here are some of the most important educational trends to watch.

Interactive devices as classroom learning tools

There are few places in the U.S. today, aside from the most remote regions, where mobile or Internet-connected devices aren’t mostly ubiquitous. These interactive tools, especially the iPad, are becoming a bigger and bigger part of education programs nationwide. With Generation Z students already proficient with technology, there is no learning curve. Teachers and students alike have been able to use the wide range of applications they provide to promote engagement and learning both at home and in school. Interactive textbooks, educational games, and collaborative projects are just a few of the ways educators are using tech to get the digital generation better involved.

More homeschooling

Homeschooling used to be a pretty rare phenomenon, but in recent years a significant surge helped make it much more mainstream. Increased popularity means more resources and support for homeschooling parents, many of whom chose the path in order to create a more individualized, self-directed learning environment. One of the tools making homeschool a lot easier is the web, where students and parents can connect with others and find a wide range of materials with which to teach and learn. Blogger and entrepreneur Penelope Trunk believes this Gen Z trend will lead to a group of young people more comfortable figuring out what they want to do and how they want to do it when it comes time to enter the work force.

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Millennials Risky Behavior Isn’t About Rebellion

It’s About Gaining Experience

NEW YORK, NY June 12 – Last week the CDC released its annual “Youth Risk Behavior Study” that covered teens’ smoking habits, drug use, driving behaviors, and more, and among the major findings is that pot smoking greatly exceeds cigarette smoking.

The CDC’s stats mirror those from the “Lifeline: Risky Business” study from youth market research firm Ypulse, which also found that Millennials are more likely to smoke marijuana than cigarettes.

“Aside from alcohol, marijuana is the drug Millennial are most likely to experiment with, followed by prescription pills,” say Melanie Shreffler, Ypulse’s editor-in-chief. “The cultural message surrounding pot and underage drinking is that they’re not dangerous activities. Their use is commonly portrayed in TV and film as fun, acceptable behaviors, unlike harder drugs, which very few teens and 20-somethings have tried.”

Quite the opposite of marijuana, the culture around cigarettes is that they pose a major health risk. Millennials have been bombarded with public service messages from day one telling them that cigarettes are dangerous, so they stay away. Ypulse found that 38% of Millennials had tried cigarettes, including less than a quarter of teens.

As the most medicated generation in history, Millennials don’t see prescription pills as a major issue, which is why they’re fairly likely to abuse pills. Shreffler explains, “Growing up, if they weren’t feeling quite right, they took a pill to make it better. Now, as they’re growing into adulthood, they’re self-medicating with prescription pills and drugs. As one Millennial told us, it’s “to take away the stress of each day.”

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The real problem with social media

Social Media and Haters  !

There is so much talk about social media and how it is not good for our children; bullying, paedophiles, you name it, but I think the really problem is that it quick and instant and is taking away our children’s thinking-before-responding time.

Let me explain

I feel very fortunate that so many teens let me into their on-line world, knowing I am stalking them and seeming OK with that. What it allows me to do is peek over their shoulders and watch things unfold, things that most adults are not privileged enough to see.

The most recent outburst was regarding Britain’s Got Talent and while I won’t share the full details of it, I think it is of benefit to know so you can see what is happening. A group of teenagers appeared on Britain Got Talent and made it into the semi-final and many teen girls got behind them to support them. All was well. On the night these teenagers appeared on the live show some adult, who had a very distant acrimonious relationship, tweeted something pretty horrid about them, which spread around Twitter like wild fire. Yes an adult started this, can you believe it? The fans of the teenagers found out and all hell broke loose. The parent, the parent’s children (who are in another band) and all their fans went up against the fans of the Britain Got Talent act and the things going across the airwaves were mean, vile and just horrid by anyone’s standards. It happened quickly, instantly and in a flash rage was speeding through Twitter, gathering momentum on the way.

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