Question Me This

Meet Me

“Girl, put your records on, tell me your favorite song
You go ahead, let your hair down”

Corinne Bailey Rae


Hey hey hey, it’s me, Sarah.

If I was to sum myself up in three words I would say curious, challenging, and creative.

I was one of those annoying children who asked why ALL THE TIME however like most others I never grew out of it. I deal in whys, why not, and what-ifs? I don’t accept that anything is the way it is and can’t be changed.

I’m a visionary with a belief that all humans want to and can do better.

My job in life is to ask the right questions at the right time to the right people because when you do magic happens.

The Formal Bit

Sarah Newton has made it her life’s work to understand people. She has worked for over 30 years creating and implementing strategies that change people’s behaviour. From her early work in marketing to her investigative work as a police officer and later her work with behavioural change programmes in schools, she has always been interested in why people behave the way they do.

This experience has led Sarah to believe that most strategies, wherever applied, must account for a multitude of factors to be effective, sustainable, and impactful. She currently consults with organizations and charities to create and implement behavioural change models that take an innovative and investigative approach to sustained systemic change.

Sarah has spent over:

  • 10 years in the police,
  • 15 years consulting with companies on future trends,
  • 10 years studying and implementing generational theory,
  • 30 years creating behavioural change and participatory models,
  • and ultimately, has spent her entire life asking questions where others dared not.

Trained in reality therapy and coaching methodologies, Sarah combines her training and experience with a thirst for facts, evidence, and the real truth. Her solutions are always visionary, practical, and pragmatic. Her innovative thinking and generational experience have been sought by companies such as the BBC, ITV, and marketing agencies in future trend planning.

Sarah’s work is featured in most major newspapers. Most notably, she has written for The Guardian, The Independent, The Huffington Post, and the Daily Mail. She has also appeared on countless radio and TV shows, and written several books. To date though, her most scary experience was appearing on the Loose Women couch!

In her own words, Sarah would say that she is curious, challenging, creative, happy in the world of whys, why-nots, and what-ifs. Driven by the fundamental belief that all humans want to and can do better, Sarah believes that when you ask the right question at the right time to the right people you can transform any community and the people within it for the better.

Now, let’s listen to my favourite song.


See my creative work with my daughter.